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The 2011 European Mobility Week

The European Mobility Week is an awareness raising campaign aiming at sensibilising citizens to the use of public transport, cycling, walking and at encouraging European cities to promote these modes of transport and to invest in the new necessary infrastructures.

Each European Mobility Week (EMW) focuses on a particular topic relating to sustainable mobility, the so-called focal theme. Local authorities are invited to organise activities for their citizens to raise awareness on the focal theme in particular. Moreover, municipalities were encouraged to launch and promote permanent measures that would support the theme.

From 16 to 22 September 2011, the Mobility Week will focus on Alternative Mobility

In order to transform itself into an energy-efficient, low emission economy, the EU adopted a series of ambitious climate and energy targets to be met by 2020. These include a 20% reduction of greenhouse gas emissions, a 20% increase of energy efficiency and a share of 20% renewables in total energy consumption.

One of the major challenges in meeting these objectives is the increasing volume of travel by private cars, which rely dominantly on oil-based fuels. By focusing on alternative mobility, the tenth edition of European Mobility Week wants to support the transition towards a resource-efficient transport system by promoting clean, fuel efficient modes and human-powered travel.

By avoiding, shifting and improving transport at the local level, European towns and cities can improve the energy balance and environmental performance of the transport system and at the same time make urban life healthier, safer and more enjoyable.

Mobility is both a social and an economic necessity. And European Mobility Week continues to help us look at mobility in new ways and move away from the stranglehold of the private car, towards more sustainable transport. Better mobility can also mean better cities and better air – a better and healthier environment – and co-benefits in terms of reducing harmful emissions. These are places where people will want to live and work and where companies will want to move to. In so many ways, mobility matters! Commissioner for the Environment, Janez Potočnik

The urban context poses the biggest challenge to the sustainability of transport in Europe. Our cities currently suffer the most from congestion, poor air quality and noise exposure. Fortunately, the urban environment also offers many alternatives in terms of mobility. Public transport choices are more widely available, as well as the option of walking and cycling. There are many examples where Europe’s cities are leading the way for the use of alternative fuels and cleaner and more energy-efficient vehicles. But efforts need to be stepped up as these problems are not simply local matters but concern the EU as a whole. Commissioner for Transport, Siim Kallas

All themes editions

2011: Alternative Mobility
2010: Travel Smarter, Live Better
2009: Improving City Climates
2008: Clean Air for All
2007: Streets for People
2006: Climate Change
2005: Clever Commuting
2004: Safe Streets for Children
2003: Accessibility
2002: Public Transport, Cycling and Living Streets/Greenways

Source: www.mobilityweek.eu